Held in Room 1414.
Magali Delmas, Professor of Management at the UCLA Institute of the Environment and the Anderson School of Management, explores how information is a powerful tool to move consumers towards sustainable behavior, and it is more readily available than ever before. With information about the environmental impacts of products at their fingertips, consumers can make informed choices, potentially driving a revolution of sustainability for whole corporate sectors. Indeed, the market for green products has expanded rapidly over the last decade, with ever more companies cultivating their environmental friendliness to nab a piece of the pie. But when it comes down to it, most consumers need something more to motivate their purchases.
Eco-benefits alone are not enough. To help consumers cut through the noise, understand their options, and make their best decisions, we need new strategies. Dr. Delmas will look at some of the best and most effective information strategies for changing hearts and minds, nudging consumers in the right direction. Combining insights from sustainable business and behavioral economics, she describes how a “green bundle” that combines environmentalism with other benefits, such as savings and status, can lead consumers from information to action.
For more information, view the lecture flyer.